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Excel Formula To Extract Query Param Utm_Source From Url In Product Feed Text

Extract query parameter utm_source from URLs in product feed text with a ready-to-use formula for Excel, Google Sheets, and WPS.

Quick answer

Extract query param utm_source from url in product feed text.

Unified formula

ExcelWPS
=LET(q,IFERROR(TEXTAFTER(A2,"?"),""),pairs,TEXTSPLIT(q,"&"),m,FILTER(pairs,LEFT(pairs,LEN("utm_source="))="utm_source="),IFERROR(TEXTAFTER(INDEX(m,1),"="),""))
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Google Sheets

=IFERROR(REGEXEXTRACT(A2, "(?:[?&])utm_source=([^&#]+)"), "")

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